Brand Attraction from Enriched Interaction
The CMO Council, teamed with IBM Digital Experience, explored the degree to which leading marketers are embracing new digital channels and content management technologies to realize the full value of rich media engagement, crowdsourced content and mass-customized commerce through higher levels of personalization and tailored interaction. The high-profile knowledge transfer initiative includes insights from top brand decision makers to provide their perspectives around this critical area of online marketing and business performance.
Given creative freedom on the look and feel of this program logo, Jen decided to take a retro-90’s look and ensured the piece spoke true to its name- “Brand Attraction From Enriched Interaction”. Vibrant colors and a playful look and feel set the mood for this piece as it was collaboratively used throughout the design department for an infographic and report. The success of the campaign lead to a continued study, “Connected Interaction to Power Brand Attraction“