The Grove

Story
The Grove, a division of Carson Landscape Industries, provides total tree care for clients throughout Northern California. Launched in 2010, they had a short timeline for branding and were put in contact with Jen through the marketing company, Me Communications. The final brand, still in use a decade later, is elegant and strong. 

Process
The Grove’s brand needed to fit within the family of Carson Landscape Industries and their sister division, Turf Pro. Jen’s goal was to bring in a cleaner and more modern feel that would appeal to the tree care division’s specific audience. Jen and the marketing team at Me Comm. worked with a small set of curated logos to whittle down options until they found a solid solution. After the logo was complete, the business suite was designed to compliment it.

 Details
Freelance work for client, The Grove via Me Communications.