Exploding Snap!

Exploding Snap! is a magical card game in which cards spontaneously explode during gameplay. Mentioned throughout the Harry Potter novels, the game is most popular amongst students of Hogwarts School of Witchcraft and Wizardry. This game is one of many creative ideas author JK Rowling slid into her wildly successful series. Birdcage Press’ client, Universal Studios, is always on the lookout for new and exciting merchandise to enhance the immersive experience their guests have when visiting The Wizarding World of Harry Potter within their theme parks. What they call “authentic” products are highly valued both in the parks and by customers who want to bring home a piece of the magic.

Research is key to producing authentic items. Surprisingly enough, while the game is mentioned throughout the Harry Potter books it is not described in great depth. This gave Jen and her team creative freedom when designing gameplay, packaging, and the cards themselves. Jen was involved in researching the game’s place in the Harry Potter wizarding universe, graphic development, and discussions with Warner Bros. Entertainment via Universal Studios in order to produce this unique product. 

Designed at Birdcage Press for The Wizarding World of Harry Potter at Universal Studios Parks and Resorts. Manufactured in China.