Story
Pathonomic was an early stage startup developing a suite of complementary collaborative diagnostics products for engineers, medical professionals and the life sciences.

Process
Keeping the relation of the product to the medical and life sciences, Jen sought to create a brand that was new, but to which everyone could relate. Simple, clear, text adjoining an abstract yet organic icon to mimic the human eye and the lens of a camera, The Pathonomic brand stood out in the busy industry of biomedical technology.

All artwork is original. Typefaces were manipulated to give the Pathonomic brand a unique look. Packaging design, both visual and functional, was also designed by Jen for the Patho Explorer product. 

Evolution of the Microscope
Pathonomic Inc. wanted to tell a story where their product, Patho Explorer, was the most-evolved product, the end point, of the evolution of the microscope. The final design is composed of original digital illustrations which were reviewed by a science and technology librarian for accuracy.