See’s Print & Digital Catalogs

Story
Every season has at least one occasion worth celebrating, and See’s Candies makes sure you know it! In addition to their regular retail customer base, See’s caters to Volume Savings (business gifting) and Fundraising. As DTC catalogs roll out almost every month, there are corresponding seasonal Volume Savings and Fundraising catalogs as well.

Process
In order to help streamline the process, See’s brought more of their catalog designing in-house for 2021. Continuing to partner with a photo production agency, Jen assisted in the transition to bringing more creative control to the See’s in-house team. Working under See’s Creative Director Jen executed and problem-solved layout formatting, templating, and image manipulation for a handful of print and digital catalogs for spring 2021.

Details
Designed in 2020 & 2021 at See’s Candies