Destination Minion

Story
Minions, from the Despicable Me franchise, are by far one of the most popular attractions at Universal Studios Parks and Resorts. In 2018 a new program, Destination Minion, was launched. The artwork created for this line was focused around the idea of fantastic vacations and adventures to remember for a lifetime.

Process
Jen orchestrated the design direction for various product types to present to Universal based on their style guide. She collaborated with the buyers to understand their greater vision for the product line, and with her internal design and production teams to create high-quality products that last. Deconstructing and mixing artwork to present a unique look and the products stand out as strong individual pieces while fitting in with the greater collection at the Universal parks.


All products pictured here were ordered by Universal and have successful sales at both Hollywood and Orlando properties.

Details
Designed at Birdcage Press for Universal Studios Parks and Resorts with artwork by Illuminations and Universal’s merchandising art department. Manufactured in China.