Process
Jen needed to come up with a brand that fit into the family of Carson Landscape Industries and their other division, Turf Pro, yet at the same time bring in a cleaner and more modern feel that would appeal to the branch’s specific audience. Together with the marketing team at Me Comm. Jen used her freelance brand strategy to come up with a small handful of curated logos and whittle down the options until they met a solid solution that pleased everyone. After the logo was complete, the business suite came together in a similar fashion.