Pathonomic is an early stage startup developing a family of complementary collaborative diagnostics products for engineers, medical professionals and the life sciences.
Keeping the relation of the product to the medical and life sciences, we sought out to create a brand no one has seen before, but to which everyone can relate. Simple, clear, text adjoining an abstract yet organic icon to mimic the human eye and the lens of a camera, Pathonomic is sure to stand out in an industry of technology and development.
All artwork is completely original. Typefaces have been manipulated to give Pathonomic a truly unique look that cannot easily be recreated. Packaging design, both visual and functional, was design by Jen Minto for the Patho Explorer product. Working very closely with packaging professionals on project management including; budget, timeline, design, construction, and delivery.