story:
Generating demand and ensuring the consistent flow of high-quality, actionable leads is paramount to the success of today’s business-to-business marketer. Sales enablement and pipeline performance remain key mandates as organizations look to better harness their content marketing practices to be high-performance growth engines.

process:
Mixed use of original and customized stock artwork to tell the story of the report’s data with a light and fun approach.

details:
Designed at Global Fluency for the CMO Council program “Lead Flow That Helps You Grow” campaign report. Sponsored by Netline.

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