The CMO Council is teaming with IBM Digital Experience to evidence where and how digital content has become pivotal to the way companies and brands attract attention, entice engagement, acquire and grow relationships, encourage purchase and further word-of-mouth. This new authority leadership program will look at best practices and techniques powering multi-channel interaction that is vibrant, collaborative, and impressionable across customer, partner and employee audiences.
Given creative freedom on the look and feel of this program logo, Jen decided to take a reto-90’s look to ensure that the piece spoke true to its name- “Brand Attraction From Enriched Interaction”. Vibrant colors and a playful look and feel st the mood for this piece as it was collaboratively used throughout the design department for an infographic and report. The success of the campaign has lead to a continued study, “Connected Interaction to Power Brand Attraction”