The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council’s 9,000+ members control more than $450 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide
In 2016 the new CMO Council site is to be launched, and with it comes their logo and branding with a face lift. Jen was put in charge of constructing the logo brand guidelines and designing a guide to explain them. This print and digital booklet covers everything from the construction of the logo, it’s uses and misuses, color palettes, print use, and digital/web guidelines for both creative and marketing departments.