Hiive

When the creators of Hiive approached me to shape their brand’s visual identity through logo and packaging design, I was immediately drawn to their vision—a stylish, environmentally conscious company offering an anytime, mood-boosting beverage experience. Infused with sustainably sourced honey, each pod transforms a drink, delivering a micro-high akin to a light alcohol buzz. Their mission was clear: to create products that honor one of the world’s most vital forces—bees! By supporting bee conservation, Hiive not only benefits the environment but also deepens our connection to nature and each other.

Hiive’s target audience is the Gen Zennial female professional with disposable income. She’s stepping away from the hangovers and side effects of alcohol, instead prioritizing what she puts into her body as part of a broader wellness-focused lifestyle. Social and mindful, she seeks a beverage that enhances her mood while aligning with her eco-conscious values, supporting brands that share her commitment to sustainability.