See’s Candies

See’s Candies is a beloved California brand that evokes nostalgia in every bite. Nearly every See’s fan has a personal story that connects them to its iconic sweets. Being part of such a special company—especially during its 100th anniversary—was both an honor and an exciting challenge.

Working within See’s timeless yet minimalist brand guidelines, I designed and contributed to a variety of compelling pieces, including branded creative for marketing campaigns, seasonal & all-year packaging designs, in-shop point-of-sale materials, print and digital catalogs, e-commerce and social media assets.. In addition to graphic design and team management, I also handled the majority of secondary photo retouching, ensuring every visual met the highest standards.